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How to Use Email Marketing to Boost Client Retention & Sales

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Email Marketing Boosts Client Retention and Sales

How can you cultivate lasting connections with clients between appointments? Social media may be a go-to pick for speedy communications, but some will miss your efforts. Email newsletters and marketing messages are direct, reliable and affordable ways to stay in touch. Retaining customers is the fastest revenue-raising strategy. A mere 7% client retention increase can boost profits up to 76%! Learn to use all the tools available in SalonERP to maximize client retention and growth by optimizing your email marketing efforts.

Develop Your Customer Contact List

Collect all your clients' email addresses, but make sure you offer them an opt-in to receive marketing material from you. The first thing to avoid is spamming your clients. Assure customers that you don't sell their personal details. Balance resistance with monthly or weekly drawings for those signing up for your marketing emails. Reward winners with incentives like free services.

SalonERP automatically links client email addresses not only with online booking and reminders, but with marketing features as well. Some news may be appropriate for all active clients, but email marketing shines as a retention tool to bring back certain clients. So create targeted lists by selecting customized filter criteria. In just a few clicks, SalonERP will create a campaign that matches exactly the clients you want to reach.

Common options include unique subsets like those who haven't been in recently to remind them that they're due for cuts, colors and other routine services. Also, sort by clients who've been absent longer than normal intervals. Money-saving promotions will lure infrequent visitors into returning and another popular approach involves presenting birthday bargains 30 days before (or after) annual celebrations.

Clients often forget that they've accumulated valuable loyalty rewards points with you. Make good use of the Loyalty Points custom placeholder, which is automatically personalized for each client and mention awards thresholds when modifying marketing templates.

All email messages need attention-grabbing looks to stand out from inbox clutter. SalonERP supplies more than 50 fully customizable templates to inspire and enhance the artistic appeal of your salon marketing ideas. Pick from seasonal, holiday, birthday and general designs with pastel, or black-and-white graphics. Each impressive theme offers additional versatility through multiple layouts.

Cover Popular Topics

Be a credible resource so customers will await and read your messages eagerly. Engaging clients beyond your shop extends your valuable services. So have fun exploring subjects that interest you and your clients. Inform while encouraging patrons to return.

Your topic scope is as broad as your business. Share the scoop on trends, care, before-and-after makeovers, top stylist tricks, product benefits and promotions. Feature timely news including appointment openings, vacation schedules and salon milestones like anniversaries and celebrations. Upgrade any slacking service's sales with bargains such as nail and eyebrow deals.

Select Photos

Today's busy client's can't spare time to peruse text-heavy presentations. So minimize descriptions and increase eye-catching visuals. Offering content that's beautiful yet informative will snag greater readership. Showcase stylists' talents via stunning Instagram images to motivate instantaneous appointment bookings for new looks.

Create Catchy Subject Lines

Intriguing content is an epic fail if recipients overlook it in their inboxes. To boost click throughs, work enticing hooks into catchy subject lines. Persuading customers to open your emails promptly is key. Envision your ideal reader glancing at your brief summary. A “So what?” response demands a do over.

Distribute Messages

Consistent delivery helps digital content like e-newsletters build strong followings. Start with a short message on a monthly basis to avoid an unsustainable obligation. Pick a date like the 1st or the first Monday of each month. Supplement that regular schedule with special notices about seasonal and holiday promotions. Highlight retail products and gift cards as welcome presents.

by Neha | 23 Oct 2016

The benefits of having a single version of centrally hosted software cannot be overstated. Salon staff doesn't have to wrestle with multiple software versions and multiple platforms.


With SalonERP's cloud-based solution, all you need is the internet to access your salon management system. Nothing to download, nothing to install. It's that easy.